What do I mean? Well, socio-cultural impacts really mean people impacts- they are about the effects on the people who live in local communities (such as Aviemore) of their association with tourists. I really think that tourism is a great thing for promoting understanding between people of different nationalities and cultures. I'm very privileged in my job to be able to meet people from all around the world. We regularly have guests arriving from all over Europe as well as from much further afield - countries such as USA and Canada and even from Japan, Australia and New Zealand.

Nothing gives me greater pleasure than chatting to guests from overseas, finding out why they've come and what they're interested in doing during their stay. However, I'm not the only one who gets to mix with these visitors - there's the Bed and Breakfast owners, the staff working in bars and cafes, not to mention all the locals when everyone gets chatting over a dram of whisky or two on a Saturday night!

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